The magazine
ABOUT
CHERUB is an independent magazine founded in London in January 2026 by Isabella Pettitt, who remains its Editor-in-Chief.
Covering fashion, film and contemporary culture, CHERUB publishes original writing, criticism, interviews and visual storytelling on the people, ideas and movements shaping culture today. Its coverage moves between emerging voices and established names, with an interest in stories that warrant more than a passing glance.
Alongside its editorial coverage, CHERUB provides a platform for young and emerging writers and creatives to develop their work, build experience and contribute to an independent publication. CHERUB is committed to discovering new talent without defining creativity by age or experience.
Based in London and read beyond it, CHERUB continues to document culture as it changes — through considered storytelling, distinctive perspectives and conversations with the people contributing to it.
CHERUB is a little bit of everything that matters.